By Marc Warrington
Surprises – when they come in the form of a gift or a promotion – can be great. But in our industry, surprises tend to be unpleasant. Customers want to know exactly what to expect from their insurance plan. Imagine that.
All too often, an attractive price is mistaken for the best plan choice, only to lead to surprises in coverage and unexpected charges down the road. Dental is an area that’s especially vulnerable to this, yet in recent years it has become an increasingly important benefit – as part of the employee benefit package and also in terms of wellness and compliance demanded by health care reform.
You’ll find that this issue of InFront focuses heavily on our new Assurant Dental offering. We’re making a big deal about it because, well, it’s a big deal.
Our sales division spent three days in Dallas poring over the new product designs and flexibility that are now available in our dental portfolio. We spent 2½ years revamping our dental products and significantly increasing the size of our network – so much so that we’ve become the largest dental network in the country, with more than 100,000 unique dentists1.
By providing the largest network, the right product and the right flexibility, we’re in the position to bring you stable dental insurance plans.
Now you'll have a wide variety of choices in nearly every market nationwide. You’ll be able to build a plan that works best for each customer – to sell based on features, not just price. Whether the customer wants the Cadillac of plans or the Kia, you'll have a product that’s just the right fit.
There are a lot of unknowns when it comes to health care reform and dental insurance. Now is the time to find a partner with a commitment and network size like Assurant’s, to stay on top of what dental insurance means to your customers as the environment shifts.
You’re a consultant, and we want to help you do just that – to truly uncover needs and deliver the best dental plan every time. No more surprises.
1. This dental network provided by Assurant Employee Benefits includes 100,000+ unique dentists under access arrangements with Dental Health Alliance, L.L.C.® (DHA®) and other dental PPO networks.