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Laura Lynch and JJ Wilferth |
"Show me, don’t tell me" is a classic commandment for storytellers – and ultimately, storytelling is what all advertising, marketing and branding boils down to. That's as true today as it was when the ancient Greeks produced the first plays in their hillside theaters thousands of years ago.
Today, while we have many more tools to work with, we also have many more messages competing for an audience. Breaking through is the challenge.
"Showing what our clients are all about takes special talent, extensive experience and an integrated approach that ensures all messaging efforts are on strategy and work together in harmony," said Angelo Trozzolo, President. "That’s why we're adding new resources and new leadership to our Creative and Branding efforts. As we and our clients grow, we're making sure we have all the resources we need to tell stories that generate real impact for our clients."
JJ Wilferth has joined our team as Vice President, Creative Director. JJ is a Kansas City native with extensive experience in integrated marketing campaigns. He has worked at several national agencies, including BBDO and Foote Cone & Belding, and has worked on national brands such as Hormel and Gatorade. Whether the brand is large or small, all have benefited from the same high-level approach to big ideas.
Laura Lynch is moving to the new position of Vice President, Creative + Brand Strategist. Her mission is to challenge the status quo of typical silo-bound agency thinking, ensuring that all our work originates from a broad, holistic perspective. She will lead our efforts to break through the constraints of traditional thinking and tactics to create media-neutral ideas that are focused on delivering impact.
Both JJ and Laura know what it takes to cut through the din and deliver impact that moves the needle. But don’t take our word for it. They’ll be showing you soon enough.
